PRESS

Discover the latest news and publications here.
A big thank you to all media platforms for the exciting interviews and appreciative reports.

press
17/10/2025

Do you like wearing black? Here's what you should keep in mind.

Stylist Sharon Jost explains why black never goes out of fashion — and how to add excitement to your look with fabrics, cuts and accessories.

press
20/8/2025

New image of men: This is how you recognize a “Performative Male”

He wears baggy jeans and a pearl necklace and is passionate about sipping matcha latte. The “Performative Male” is celebrated, chosen in competitions and ridiculed. That is behind the new image of men.

press
29/7/2025

Camouflage trend in times of war: Totally off the mark or okay?

Military patterns have long been an integral part of the fashion industry. Not everyone thinks that's appropriate. Three experts classify.

press
18/7/2025

Nati Coach goes for a slobber look — that's behind the outfit

Pia Sundhage is wearing a tracksuit instead of a blazer — a clear statement of team spirit for fashion expert Sharon Jost.

press
8/6/2025

"Dress in a way that men like you stay away from me"

TikToker Joana is being criticized for her look. People say you can tell she leans left politically. But does an alternative style really count as politics? An expert explains political style typologies.

press
6/6/2025

Stylist: “I celebrate kids who live out their style”

Kids have their own mind when it comes to clothes. As a princess for shopping or as a Spider-Man on the playground? An expert explains how parents take their little ones by the hand when it comes to fashion.