PRESS

Discover the latest news and publications here.
A big thank you to all media platforms for the exciting interviews and appreciative reports.

press
28/7/2026

Georgina criticised over outfit: Is it too revealing for golf?

Too revealing for the golf course? Georgina Rodriguez faces criticism for her pink outfit. Fashion consultant Sharon Jost explains why the look is causing a stir.

press
1/7/2026

World Cup coach style ranking: Yakin takes the crown

Stylist Sharon Jost takes a close look at the World Cup coaches' fashion choices. Who shines on the sidelines and who misses the mark? One thing is for sure: Murat Yakin gets a perfect score.

press
20/6/2026

Bad Bunny Shows Us How It's Done: This Is How Long Men's Shorts Should Be Now

In recent summers, many men have been seen wearing mini-shorts. Now, shorts are getting longer again. A stylist reveals what Swiss men prefer to wear.

press
19/6/2026

A crop top and miniskirt at 60? “Older women rocking Gen Z style are cool!”

Many people adapt their style throughout their lives. But does fashion have to be age-appropriate? Our street survey shows how the Swiss reconcile fashion and aging.

press
23/5/2026

«Eher Frauenproblem»: Darf ich Kleider meiner Freunde nachkaufen?

Jemand fragt dich nach einem Kleidungsstück, findet es cool – und kauft das Teil nach. Wie reagierst du? Bei einer Umfrage sehen das viele locker. Doch wenn jemand regelmässig kopiert, hört der Spass für einige auf.

press
1/5/2026

Suddenly, Gen Z is celebrating a once-embarrassing brand from Spain

Once uncool, now extremely trendy: The once-scorned Spanish fashion brand Desigual is completely reinventing itself—and in doing so, attracting a younger audience.