PRESS

• press
• 1/5/2026

Once uncool, now extremely trendy: The once-scorned Spanish fashion brand Desigual is completely reinventing itself—and in doing so, attracting a younger audience.

• press
• 28/4/2026

Jennifer Rauchet is facing criticism over a dress she allegedly bought cheaply from China. A Swiss stylist explains why this has caused such an uproar—and why ultra-fast fashion can be particularly problematic at a gala.

• 8/4/2026

One content creator claims that you can tell someone’s job rank by looking at their shoes. A Swiss stylist strongly disagrees—and points to a better indicator.

• 27/3/2026

Comfortable for some, a no-go for others: sweatpants are a divisive topic and have a bad reputation here, according to one creator. A stylist advises against wearing them, especially in the office.

• 23/3/2026

Polo shirts, knit sweaters, chinos. Gen Z is embracing Ralph Lauren’s old-money style, and the trend has reached Zurich as well. 20 Minuten took a look around the brand’s newly opened café in Zurich.

• 21/3/2026

The Swiss Football Association has opted for a striking design—but not all fans are fond of the new look. 20 Minuten spoke with two fashion experts.