PRESS

Discover the latest news and publications here.
A big thank you to all media platforms for the exciting interviews and appreciative reports.

press
18/7/2025

Nati Coach goes for a slobber look — that's behind the outfit

Pia Sundhage is wearing a tracksuit instead of a blazer — a clear statement of team spirit for fashion expert Sharon Jost.

press
8/6/2025

"Dress in a way that men like you stay away from me"

TikToker Joana is being criticized for her look. People say you can tell she leans left politically. But does an alternative style really count as politics? An expert explains political style typologies.

press
6/6/2025

Stylist: “I celebrate kids who live out their style”

Kids have their own mind when it comes to clothes. As a princess for shopping or as a Spider-Man on the playground? An expert explains how parents take their little ones by the hand when it comes to fashion.

press
1/5/2025

Invited to a wedding? These are no-gos when choosing clothes

Are you invited to a wedding but don't know what to wear yet? It's not an easy decision either, because there are a few dos and don'ts to consider.

press
19/3/2025

“You can't replace a tie”

The "tie gap" is currently causing discussions in the Federal Parliament. Is this piece of fabric around the neck really indispensable? Fashion expert Sharon Jost weighs in on if and when a tie is still needed.

press
27/2/2025

Going to the office with trainer pants? You just need to know how

The trainer pants have worked their way up from sportswear to clothing suitable for everyday use. Fashion expert Sharon Jost reveals how to style them for the office — and where the limits lie.