PRESS

Discover the latest news and publications here.
A big thank you to all media platforms for the exciting interviews and appreciative reports.

8/4/2026

“Big shot”: Can you tell who's the boss by their sneakers?

One content creator claims that you can tell someone’s job rank by looking at their shoes. A Swiss stylist strongly disagrees—and points to a better indicator.

27/3/2026

“Why do Swiss people hate sweatpants so much?”

Comfortable for some, a no-go for others: sweatpants are a divisive topic and have a bad reputation here, according to one creator. A stylist advises against wearing them, especially in the office.

23/3/2026

“Old-money look”: Zurich women storm Ralph Lauren shop

Polo shirts, knit sweaters, chinos. Gen Z is embracing Ralph Lauren’s old-money style, and the trend has reached Zurich as well. 20 Minuten took a look around the brand’s newly opened café in Zurich.

21/3/2026

National team fans are angry – fashion expert admits: “I was surprised”

The Swiss Football Association has opted for a striking design—but not all fans are fond of the new look. 20 Minuten spoke with two fashion experts.

9/2/2026

Shirt in or out? Stylists explain what works better

Plugged in looks more elegant, outside it looks more casual. Two fashion experts explain what really matters when it comes to styling shirts — and why the French tuck isn't a good idea.

8/2/2026

“Women are showing them more often”: Visible bra straps are back

What was long considered a no-go is making a comeback: bra straps are being deliberately shown again — as a stylistic element and sign of a more relaxed approach to fashion.